Your doors are shut, your scissors are closed and your hairdryers are off - but should your blog be?
One of the most common questions we're asked right now is: "Should my hair along continue blogging during the pandemic?"
And the answer is, it depends.
There are many reasons why you should and shouldn't keep your hairdresser blog running during the lockdown and the initial aftermath. Let's take a look.
Why your hair salon should keep calm & carry on blogging
We're a glass-half-full kinda company, so let's start with the positives.
1. To stay in touch with your customers
It can be difficult thinking of things to post on social media at the best of times, let alone when you don't have any customer photos or shout-outs to share.
Blogs are a great way to keep in touch with your customers and they give you something to Tweet, Facebook, and Insta about.
They remind customers that you're there (hey you!), they keep hope alive that you'll be reopening, and they're a useful way to tell your customers what they should (and shouldn't) be doing with their hair in the meantime.
A timely blog on why not to colour your hair at home, and how to mask roots for a few more weeks, can save your customers (and you) a lot of heartache later on.
2. To tell customers when (and how) you're re-opening
The lockdown will be coming to an end at some point, and when it does, customers will be scrambling to book their hair appointments.
A hair salon blog enables you to share important information about when you're re-opening, how you're allocating appointments, and (again) what customers should do in the meantime.
Everyone assumes that nearly everywhere is closed right now. This is great if you’re closed, but not-so-great if you’re still operating.
3. To attract new customers
The lockdown has given many people time to reflect, andthose reflections could be "I need a new hairdresser" or "I need a new hairstyle," or "I need someone to cover up this grey."
A blog demonstrates your hairdressing expertise, shows potential customers that you're damn good at what you do, and it's helpful for getting your hair salon website to the top of Google.
4. Because everyone wants something different
Gone are the days that you could pick and choose the local, celeb, or worldwide news to read. Coronavirus is dominating the headline and your audience needs something different to read. A fun and friendly blog on changing hair colour or embracing your natural curls might be the break your audience (and you) needs from the real world.
Social media is great but (as you’ve probably already experienced) you can quickly run out of things to say.
When you should pause your hair salon blog
Some pretty solid positives, right!? But, when should you think about pausing your salon blog?
1. You feel it’s insensitive
The world is handling a pretty serious situation right now, and you might feel that promoting a blog on "how to combat frizz" is a little...well...insensitive.
That's alright. While many people are thirsty for something light (and normal) to read, if blogging right now doesn't feel right, you shouldn't do it. It can wait.
2. You don’t know what to talk about
It's difficult knowing what to blog about right now. You might feel uncomfortable blogging as normal, but you don't really want to blog about COVID-19.
Again, that's ok. If you have nothing you want to talk about right now, either use a hairdresser copywriter to come up with appropriate topics, or put your blog on hold.
3. You’re too busy
You might not be busy in the salon, but that doesn't mean you're not busy. Homeschooling, caring for loved ones and getting your head around this crazy world is a full-time job.
And do you know what? That’s ok too.
Self-care is priority #1 right now. Take a break, reduce your content or use a hair salon blog writing service.
One final thing
Stopping your blog for the time being isn't idea, but neither is closing your salon. You just have to roll with it.
If you're pausing your content, post a "holding blog" that explains why. And, if you want to carry on, but don't want to do it yourself, get in touch - we're here for a reason.
And finally, take care of yourself.
Blogon is a hairdresser copywriting and blogging service, helping salons to connect with their audience and teach Google about their business.